How to Write Persuasive BOFU Copy: Converting Leads into Customers November 3, 2023 by Washika Shiundu Content marketingUncategorized Congratulations! Your job at the Top Funnel (TOFU) and Middle Funnel (MOFU) has paid off. Your lead is about to transition from a potential customer to a paying client. The secret to winning them is including compelling Bottom Funnel(BOFU) ...